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digital product strategy course creation for founders

We don't build courses. We build products that scale.

Most experts launch something and hope it works. We architect ecosystems—the kind that convert, deliver results, and keep selling long after launch. Choose the path that fits where you are.

100 - Day Product Ecosystem Build

The Gold Standard for Experts Ready to Scale

This is for experts who know their expertise is worth building into a real product—but don't have the time, team, or technical knowledge to do it themselves. We handle everything from strategy to launch, building your digital product like a Silicon Valley PM would: intentional, scalable, and built to last.

What We do?

Services

01      Product Discovery & Alignment

Days 1-14

We lock in your product direction before we build anything.

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Outcome:

Complete clarity on what you're building, who it's for, and why it will win.

  • 90-minute Product Vision & Strategy Session

  • Ideal Client & Buyer Journey Map

  • Core Transformation & Offer Positioning

  • Product Thesis & Success Metrics

  • 100-Day Product Roadmap (Phases 1-4)

02     Product Architecture              & Infrastructure

Days 15-45

We design the system that supports your product—before anything is built.

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Outcome:

A fully architected product ecosystem—no guesswork, no rework.

  • Product Experience Architecture (how users move through your product)

  • Product Architecture Document (your complete build blueprint)

  • Funnel & Customer Journey Design

  • Systems & Platform Architecture (CRM, automations, integrations)

  • Launch Infrastructure Plan

03      Build, Test & Optimize

Days 46-75

We build exactly what was architected—efficiently, cleanly, and aligned to strategy.

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Outcome:

A fully functional, tested product ready to launch—no bugs, no friction.

  • Full product build (Kajabi, Skool, or GHL)

  • Funnel & automation implementation
    End-to-end Quality Assurance (QA)

  • Systems & Platform Architecture (CRM, automations, integrations)

  • Launch Infrastructure Plan

04      Launch Execution

Days 76-100

We take your product live with clarity and control—no chaos, no scrambling.

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Outcome:

A successfully executed launch with real data, real customers, and a clear path forward.

  • Go-To-Market Launch Strategy

  • Launch asset execution & activation

  • Live launch support & performance monitoring

  • Customer experience & onboarding oversight

  • Post-Launch Review & Transition to Growth

Investment

$8,000 - $10,000

custom scoped based on complexity

Timeline

100 days

from kickoff to launch

Your Role

Provide feedback, record content, promote to your network—we handle the strategy, build, and execution.

Alternative Path

Done-With-You: Guided Product Build

For teams with internal capacity who need strategic guidance, technical architecture, and hands-on coaching rather than full execution.

Your Responsibilities

 

Execute daily build tasks & implementation

Create content and course materials

Design visual assets and branding

Manage project timeline & task completion

Handle customer support post-launch

Choose Done-For-You If:

 

 You need to launch quickly without internal bottlenecks

 

Your team lacks technical or design capacity

 

You want a proven system deployed without learning curve

 

 Your time is better spent on business operations
 

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Our Responsibilities

 

Product strategy & ecosystem architecture

 

Technical setup & system configuration

 

Weekly strategy calls & decision support

 

QA reviews at key milestones

 

Launch readiness assessment & optimization

Choose Done-With-You If:

 

You have a capable internal team or contractor

 

You want to build internal product capabilities

 

Budget is constrained but time is available

 

You prefer hands-on involvement in execution
 

Monthly Recurring | Post-Launch Scale

Content & Marketing Retainer

What happens after your product launches?
Most experts celebrate the launch—then wonder why sales slow down. This retainer is for clients who want to keep the momentum going, scale intelligently, and build sustainable visibility without burning out.

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What's Included

 

✓  Content strategy (2-platform focus: LinkedIn, Instagram, YouTube, etc.)

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✓  12 pieces of content per month (generated, uploaded, copywritten, scheduled)

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✓  Social media management (branded visuals, engagement strategy)

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✓  Funnel & conversion optimization (ongoing tweaks based on data)

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✓  Product support (platform troubleshooting, course updates, tech fixes)

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✓  Optional: Paid ads strategy & management (Facebook, Instagram, LinkedIn)

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Who This Is For

 

✓  Clients who've completed the 100-Day Build (or Done-With-You)

 

✓  Social media management (branded visuals, engagement strategy)

✓  Experts who want ongoing marketing support without hiring a full team

✓  Products ready to scale but need consistent visibility and optimization

Note: This retainer can also be engaged independently if you already have a digital product and need marketing/content support.

Monthly Investment

$2,000 - $3,000/month

based on scope and ad spend

Our Process: Product Thinking Meets Execution

We don't follow templates. We follow a proven, repeatable framework that treats your expertise like the product it is.

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Phase 1: Discovery & Alignment

Clarity on what you're building and why it will win

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Phase 2: Architecture & Infrastructure

Design the system before you build it

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Phase 3: Build, Test & Optimize

Execute cleanly with QA and refinement

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Phase 4: Launch Execution

Go to market with confidence and control

"Most agencies help you launch something. Expand Lab helps you own a product. We think like product managers, execute like strategists, and design experiences your customers actually want to finish."

This is for experts ready to build differently

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You're a good fit if:

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You have proven expertise people already pay for

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You're visible online with an engaged audience or network

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You're ready to systematize (not looking for quick hacks or viral shortcuts)

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You want sustainable growth without sacrificing your nervous system

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You value strategy and intention over hype and hustle

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You're already making $8k-$15k/month or more (you're past "idea stage")

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You're NOT a good fit if:

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You're looking for "overnight success" or viral shortcuts

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You're just starting out (no audience, no proof of concept)

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You want to DIY everything without strategic guidance

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You're not willing to invest in infrastructure (time, money, or both)

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You want sustainable growth without sacrificing your nervous system

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You want someone to just "do the marketing" without building the foundation first

Not sure if you're ready? Book a call. We'll tell you honestly whether Expand Lab is the right fit—or what you might need to do first.

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monetize expertise

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Ready to build a product that works without you?

Let's talk about what's possible for your business. Book a strategy call and we'll explore whether Expand Lab is the right partner to help you scale your expertise.

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